BACK TO COLLEGE SALE IS NOW ON !!!
Access your eTextbooks instantly
WHY PAY OVER $219 FOR HARDCOPY WHEN YOU CAN HAVE THE SAME EBOOK AS PDF IN YOUR COMPUTER OR SMART PHONE
CHEAPEST PRICE ON THE INTERNET AND YOU WILL GET THE EBOOK INSTANTLY IN YOUR EMAIL AFTER CHECKOUT
IMPORTANT BEFORE PURCHASING: Please note that this is a PDF digital format and not a hardcover printed book and the PDF file will be sent to your email once the payment has been made and it can be read in all computers, smartphone, tablets etc. By purchasing this item, you agree that you have read and understand the description plus you are aware that you are not purchasing physical book but digital softcopy. The digital book will be given to you via a download link and will be sent to your email address within 5 minutes.
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message.
Instant download on your college pdf textbooks with best online prices, Try us today