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With just enough detail ― and color-coded links that send students to more detail if they need it ― this is the rhetoric that tells students what they need to know and resists the temptation to tell them everything there is to know. Designed for easy reference ― with menus, directories, and a combined glossary/index. The Third Edition has new chapters on academic writing, choosing genres, writing online, and choosing media, as well as new attention to multimodal writing.
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